April 4, 2013 §
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Is self-branding really a necessary strategy for success in this increasingly complex corporate world? Facebook, like MySpace before it, has precipitated a kind of mediated self-branding never before possible. Whether in the form of a pin, tweet, photo, like, or share, social networking has undoubtedly contributed to a shift in the way we market ourselves to future employers. But where is the line between promotionalism and professionalism?
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